Rock is a beer with a tough character. It was first brewed in the spring of 1994 as a special edition beer for a music festival held that year. Nobody remembers much about the festival, but Rock is still alive. Good things always get noticed. Rock has character. Rock has power. Compared to other lager beers, Rock packs a stronger taste of hops, more punch and not a drop of mildness. A beer for true beer lovers who are not willing to make compromises. Fender Stratocaster or The Gibson Les Paul? A Mustang or a Challenger? Hard rock of the 70s or heavy-metal of the 80s? Kill 'Em All or The Black Album? A Chopper or a street fighter? The pen or the sword? Black or white? If you have thought about these things, you’re ready - welcome to the world of Rock.