By 1790's, the British were established in India and needed beer, which was considered a staple in every household. Brewing in India was impossible; it was too hot (this was before refrigeration.) and beer that was shipped overseas spoiled on its journey. George Hodgson, a brewer who was known for brewing the style of Pale Ale created a stronger version of his pale beer by increasing the alcohol content, fermenting the beer fully, and adding hops to hogshead (the barrel they shipped beer in) all this made the beer sturdier for the voyage. Hodgson's India Pale Ale arrived in Calcutta in fine shape-clear, strong, and bitter, with a big resinous hop aroma. The India Pale Ale became famous throughout Europe as well as the United States. A true British India Pale Ale should be amber in color' have a earthy, fruity hop aroma; and a wild whip crack hop bitterness, held together by a sturdy malt flavor.