Bigger than our Powder Day IPA®. Think of it like this… More than just a powder day in the mountains, it's like one of those BIG, legendary snow dumps we often get here in Pagosa. In this case, Pow Pow Imperial IPA™ is all about BIG hops… with well over 100 IBUs! That means tons of hops for bitterness, gobs of hops for flavor, and pounds and pounds of hops for aroma. And, a wonderfully BIG long-lasting, lingering hop bitterness. A true LTS*. Have a Hoppy Day!