Over the years as beer drinkers clamored for more and more hops, California brewers started making what has become known as a "West Coast style" IPA with a stripped down malt bill and loads of late addition and dry hops that lend hop flavor and aroma without overwhelming the balance with bitterness. In 2009, Drake's brewers struck out to create one of the first of these beers with their Aroma Coma. with huge American hop additions at the very end of the boil and a double dosing of dry-hops, they created a hoppy, aromatic force-of-nature that can be smelled across the bar as each pint is poured.