The colour of Vimto, but thankfully that's where the comparison ends (I do actually have a soft spot for Vimto but I wouldn't want to pay £3 for 330ml of it). I don't feel like the juniper comes through enough, I'm missing that gin like hit I wanted, but the blackcurrant comes through and in many ways its a typical saison with a zingy blackcurrant tang. I like it.