Forget everything you knew about the previous version of our Greed. This new installment is a 'Session IPA' meaning it is a light, low-alcohol IPA, very refreshing and easy to drink more than one. It pours a golden color with a creamy beige head. It is unfiltered so it is slightly cloudy. The aroma is fresh and hoppy. It delivers the traditional grapefruit hop flavor of an IPA.