The legend of Ginger Joe is inspired by ‘Ginger’ Joseph Stone, moustachioed London greengrocer and illustrious founder of the noble house of Stone. Legend says Joe was fanatical about the tantalising taste of the ginger root (lat. Zingiber Officinale) and that his first ‘dip in the ginge’ circa 1740 produced a tipple that literally singed the tips of his ‘tache – an image now immortalised on every bottle of our refreshingly feisty alcoholic ginger beer.