As a beer it’s… we’ll, it’s not. This is somewhere between a Yoo-hoo and a coffee milk- HEAVY on the milk. As a drink in general, it’s very sweet but otherwise not bad.

Tastes like Dunkin iced coffee! Very surprised at the flavor. 5% ABV

It is really tasty, however I have a hard time calling this a beer. More like drinking a yoo-hoo with alcohol. Its worth a try.

Let me start by saying this is not beer. Pabst's own website says "Not Beer". That being said we are now putting alcohol in about everything from apple cider ( which I also don't think belongs on this website) to seltzer water. So, since I found it on this website, might as well tell you what I think about it. It's chocolate milk with alcohol and caffeine. Can't taste the coffee, can't taste the alcohol. Can't call it "Hard Chocolate Milk" or some idiot would serve it to his six-year-old for breakfast. Actually tastes pretty good but I'd rather have a cup of Joe with some Bailey's Irish Cream. Since in my opinion this is not beer, I will not give it the benefit of a rating.

As chocolate milk, it was good: as a beer, well.... Don't know where coffee comes into play, never tasted it.

Figured I’d give this a try to see if it is a gimmick or not. The best way to describe is that it’s a Yoo-Hoo with alcohol (not that you taste the alcohol). It even looks like a Yoo-Hoo. It is a little more on the milky side. Gimmicky. I don’t see this lasting in the long run.