The #Mashtag concept is simple. We invited the public to vote on each aspect of the brew, from hops to malt to the special twist and even the label design, and from the thousands of possibilities this presented, the result is an imperial red ale, brewed with copious speciality malts, a global blend of hops, and blood orange, lemon peel and orange peel. On the nose, there’s a riot of citrus, in many forms, from orange pith to lemon zest, via lime juice and even lemongrass. Fresh, bright resinous notes blend with light toasty malt aromas. The palate is intense with toffee, with tiny hints of tobacco smoke coming through in little bursts, but the star attraction is an all-out bitter orange avalanche. A slightly psychotic, orange-that-thinks-it’s-a-grapefruit character builds upon and intensifies the hop bitterness, squaring up against the rich sweet malt base. The result is a huge red ale with a drinkable quality you’d expect in a beer half this strength.