Zlatopramen means ‘golden well’ (Zlato – Gold and Pramen – Well) and is associated with value, roots, tradition, water source, quality, originality. Zlatopramen is traditional Czech beer, tasty and easy to drink, has a cheerful brand personality and offers balance between refreshment and taste. The feeling of nature is conveyed by the colour combination of green and gold illuminated by sunshine. The sun is a symbol of optimism, everyday joy and security, high-quality ingredients, welfare, gold rays and summer. In addition to the lager beer, special half-dark beer is also available. Zlatopramen Half n‘ Half embodies the harmony between taste and beauty and features full-bodied shape, mildly sweet caramel taste and mild hops bitterness.