Moon Man Moon Man is a seriously cool cat. Always comfortable in his own skin, he never tries too hard. So cool we named our "no coast" pale ale after him. You hold a session beer with a bright bold blend of five hops that flirt obligingly with the smooth malty backside. Don't let this one lay around it is brewed to be enjoyed today. Bold and engaging without pretense, because in Wisconsin you do not have to be extreme to be real.