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Trumped Up 5.4%, Malt The Brewery, England
2 ratings
Trumped Up
5.4% India Pale Ale
Craft brewery Malt The Brewery has added a Donald Trump-inspired ale to its roster. Trumped Up American Pale IPA (5.5% abv) has rolled out this month into Spar and Costcutter, with an eye to attracting younger shoppers (rsp: £2.99/330ml). Malt typically brews more traditional ales and “wanted to try something a little bit wicked and mischievous”, said Emma Jones of brand agency Redshoe, which designed the bottle’s American-style pack. Malt owner Jenny Watson said the beer had performed “beyond our expectations” despite only having been on the market for a matter of weeks, and was proving particularly popular with female drinkers.

Reviews

Post author: Mike W
Mike W
5 years ago
4.0

Post author: Mark O
Mark O
6 years ago
Trumped Up, England
3.5
Good beer, blonde wig not included.