Smells fruity with the blackberry and blueberries showing up. Slightly tart taste, but nothing crazy. Very creamy texture. I'm getting the same as the aroma in the taste. The creaminess gives it the feel of eating a creamsicle. Almost tastes like it has some vanilla added to it, which would explain the creaminess. This is pretty good, but definitely not worth the hype it gets. I'm glad I tried it, but won't be seeking it out in the future. I will grab a can from time to time as it's available. 3.5/5